Tolá isn’t just a marketing leader—she’s a brand architect. With a career spanning global beauty, retail, agriculture and corporate philanthropy, she excels at transforming consumer insights into powerful, results-driven strategies. Her success isn’t just about following trends—it’s about anticipating them, crafting narratives that resonate, and building brands that stand the test of time.

Her expertise? Blending digital innovation, experiential marketing, and strategic partnerships to drive meaningful consumer engagement. From leading global consumer marketing at Estée Lauder to shaping Best Buy Ad’s retail media strategy and influencer initiatives, Tolá has spent 15+ years driving brand growth, shaping narratives that drive loyalty - turning marketing investments into lasting consumer connections.

Whether she’s leading high-performing teams, developing global multi-channel campaigns, or forging impactful partnerships with global icons, Tolá doesn’t just market brands—she elevates them, ensuring they don’t just compete but lead.